Job Summary:
The Senior Copywriter will be responsible for ideation and crafting creative copies and scripts for DrinkPrime’s content and communication needs. This role requires a deep understanding of the customer, out-of-the-box ideation and creativity, and impeccable writing skills.
Roles & Responsibilities:
- Creative Ideation: Collaborate with the brand strategy and research teams to consistently generate innovative, clutter breaking and shareable content & creative ideas that resonate with DrinkPrime’s target audience and drive engagement.
- Copy/Script writing & Storytelling: Develop compelling and creative copy for various platforms including DrinkPrime’s website, social media, videos, and other marketing materials.
- Concept Execution: Refine and translate ideas into executable concepts that align with brand objectives and market trends, and collaborate with internal teams and external stakeholders to bring the ideas to life in the form of social media posts, video content or campaigns.
- Brand Voice: Develop and maintain the company’s brand voice and ensure consistency across all communication channels.
- Content Planning: Assist the brand strategy team in the overall content planning, ensuring alignment with marketing goals and timely delivery of engaging and relevant content across various platforms. Collaborate with cross-functional teams to strategize and optimize content initiatives.
Pre-requisites:
- 4+ years of proven experience in Copywriting, with a strong portfolio of creative and impactful work
- Exceptional creativity, writing, editing and proofreading skills
- Ability to adjust writing styles to cater to different platforms and diverse audiences
- Ability to work independently and as part of a team