About DrinkPrime: DrinkPrime is on a mission to make safe drinking water accessible and affordable to every household in India. What started as a response to unreliable water quality has grown into a tech-first, subscription-based water purifier solution that’s changing the way India drinks water. Backed by leading VCs and visionary angels, we’re building a brand that doesn’t just solve a problem but creates a movement. Join us, and help bring that movement to life.
Job Summary: We are looking for a senior growth manager to drive customer acquisition through our referral program. Customer referrals have been pivotal to DrinkPrime’s growth, and you will have the opportunity to impact our largest acquisition channel. This role will be part of the organic growth marketing team and will report to the Senior Director of Marketing.
Roles & Responsibilities:
Referral Marketing:
● Manage & scale DrinkPrime’s largest channel of new customer acquisitions, lowering overall cost of customer acquisition.
● Develop and execute data-driven strategies for the referral program
● Optimize the program through A/B testing and reward structure experimentations.
● Create seamless app experience for referrals, collaborating with product, tech & creative teams.
● Analyse metrics to improve conversion rates and reduce CAC.
● Assess industry trends to maintain competitive advantage in referral programs.
App Retention:
● Develop and implement personalized multi-channel communication (email, in-app, push, WhatsApp) to boost awareness, engagement, and CTR.
● Create and optimize nurturing journeys through the funnel to improve lead rates, referrals, and reviews.
● Analyze customer data and behaviour to optimize app flows to improve engagement and conversions.
Pre-requisites
● 5-8 years of experience working in large scale growth operations with a focus on referrals.
● Experience managing budgets and being accountable for growth performance of a referral program
● Strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, and messaging platforms such as Gupshup, Kaleyra
● Passionate about mining customer insight, strong analytical and problem solving skills.
● Excellent communication, presentation and data reporting skills